Should A Aspiring Content Creator Friend Cease Using People for Content?

The Prosecution: Beth

Sometimes she films me while having a meal. I’ll see myself on her social media – it feels like a jumpscare.

A close companion of 10 years, Marielle, calls herself the “creativity monarch”. It’s fun for a short while, but it weighs on our relationship.

Being highly outgoing, she feels the need to document everything constantly. When we eat out, she says, “The phone eats first,” and snaps pictures with the flash on, which makes me cringe. It's unpleasant when other people see her performing for the camera – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but Marielle is trying to be. She makes video blogs about living in our city, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be dragged into it. On occasion she films me while I’m eating, or just accompanying her. Later, I appear on her Instagram later, and it pops up like a surprise: I might be no makeup on, making a strange expression or be captured mid-bite. It feels invasive.

She also expects me to film her at inconvenient times. Often I’ll be talking to someone else, or we're simply spending time in the street. The dynamic feels like our friendship has turned into me being her free crew. She has the means to hire someone if she wanted professional shots. When I brought up my discomfort about the situation, she brushed it off. I've been invited to several brand events, which was nice, but that doesn't compensate for all the energy I spend assisting her create material.

I appreciate that she has supported me with my career in design, but I resist our friendship to become just a ledger of favours. I don't believe she’s fake or dishonest, but at times I feel that if the camera is out, we will start performing in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and record me laughing with someone. It feels forced. It's crucial her to understand that our 10-year friendship still has limits. I love spending time with her, but I also desire to enjoy it without being filmed, altered, or posted for an audience. I’m not a prop for her online persona.

The Other Side: Marielle

I want Beth to see that the creations we make together can get us a foot in the door.

I am passionate about creating videos. It's more than a pastime; it's integral to who I am. Creating videos and documenting experiences online enables me to express myself and connect with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to make money from your interests. I look up to people on social platforms who execute that aesthetic of casual, DIY film-making.

Creating content is my version of living actively: noticing the details, sharing them with an audience that appreciates the craft behind it. I never intend to make Beth uneasy. Taking her to industry events was my method of sharing opportunities, giving her a chance to witness exclusive moments that could benefit her professional path too. That’s not leverage, it's simply being realistic.

I would take her to these events even if she didn’t help me, but I desire her to see what the content we make together can achieve: a foot in the door. I understand not all people likes being on camera, but sometimes unplanned moments is what makes material genuine. Appearing on video from time to time is part and parcel of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don’t expect anybody to be my private videographer, but friends help each other in minor capacities. I thought filming a short video here or there would be enjoyable for Beth. Innovation flourishes in partnership, and having my friend around makes projects energetic and enjoyable. I never force her to take part in anything, and I would never deliberately humiliate her. But creating content jointly sometimes is part of how I document our time together.

I cherish our friendship deeply and want to avoid content creation to drive a wedge between us. I’m willing to find middle ground: like asking before recording, and avoiding angles that might make her self-conscious.

This isn’t about control, it's regarding sharing my world while still considering hers. Clearly making content is not a substitute for genuine friendship: it's merely part of how I experience life and I desire her to be involved in a way that’s agreeable for both of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and her friend when they are socializing?

There’s nothing more uncomfortable than having a friend point a camera at you. I get that it's her passion, but I don’t make friends come to my workplace. Maybe she can find like-minded creators to collaborate with. Given the uncertain future of technology, human connections are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something professionally, you can’t ask your friends for help every time, even if they have helped previously. If Marielle loves shooting, that doesn’t mean everyone around her is content. She needs to honor Beth’s personal space.
Another reader, 26

Marielle might love making content and displaying her life publicly, but it isn't for everybody. It was kind she has assisted Beth’s career, but she must to hear what Beth wants.
A commenter, 27

It sounds like you value each other, so hold on to that and make sure it’s the priority in your relationship. Create some real experiences, where true emotions are preserved, not digital scrapbooks. Even celebrities who seem to reveal their worlds actually have more secrecy than it appears.
One opinion, 53

Marielle appears to be neither present nor genuine when they're together – she's on the job. Each appears unsure as to where the line is. The answer lies not in trying to alter one another, but in each setting defined boundaries around what feels acceptable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their bond?

Margaret Ross
Margaret Ross

Urban culture enthusiast and content curator, bringing you the freshest stories from the streets.